Senior Media Planner

Job Title: Senior Media Planner
Contract Type: Permanent
Location: London
Salary: £26000 - £30000 per annum
Start Date: 2017-09-26
Reference: SMEEN
Contact Name: Andy Phillips
Contact Email:
Job Published: August 08, 2017 17:38

Job Description

Senior Media Planner

We are looking for a Senior Planner looking for an opportunity to be fast-tracked to Planning Manager. The successful candidate will play a significant role in the team, driving forward innovative thinking and media planning excellence on the agencies key accounts from a choice of FMCG, entertainment and Charity sectors.

Role Requirements:
• Learn about clients business
• Discover actionable insights
• Contribute to media planning and creative expertise
• Identify new opportunities to achieve best in class communications
• Collaborate with specialist teams/depts, working effectively
• Develop relationships with day-to-day clients
• Increase revenue and profitability
• Champion a team dynamic
• Guide new talent
• Assist in new business pitches

Key Tasks:
• Support senior staff producing relevant client action plans
• Play a key role in the Planning Process including
o Brand and category analysis
o Consumer exploration and Archetype production
o Creative thinking and adding strategic value
o Mapping and channel selection
o Understanding performance channels
o Establish measurement scorecards
• Work with Planning Manager, in directing workflow across the agency
• Deliver specialist briefs and subsequent buying briefs
• Ensure the accuracy of media plans and DDS
• Deliver timely and insightful PCA’s
• Develop personal and company fame
• Share knowledge and understanding across the team and wider agency
• Integrate & collaborate with partner agencies as appropriate

Who Would Fit The Role:
• An experienced Senior Planner who is passionate about media and the role an agency can play in the evolving communications mix
• Highly personable with a collaborative spirit and helps create a positive and powerful team dynamic
• Enthusiastic and pro-active, always looking to make positive contribution and get involved
• Dedicated, diligent with a curious and creative mindset
• Highly ambitious, with a thirst for continually learning and improvement
• Experience working on accounts that blend brand-building and response activity, with good knowledge of using digital data and measurement for DR campaigns (across programmatic, social and search