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Senior Paid Performance Executive - Telco

Job Title: Senior Paid Performance Executive - Telco
Contract Type: Permanent
Location: London
Industry:
Salary: £26000 - £30000 per annum
Start Date: 2019-06-17
Reference: TD17348972984
Contact Name: Tim Dent
Contact Email: digitalperformance@creativepersonnel.co.uk
Job Published: May 20, 2019 16:36

Job Description

The Paid Performance Executive will primarily support with analysis, campaign implementation, optimisation, delivery and evaluation of Paid Search campaigns. Along with your line manager, you will be jointly responsible for the effective running of and performance of campaigns. This role is pivotal in providing the insight and data needed to drive performance improvements for the clients.

Responsibilities include:
  • Managing a portfolio of paid search accounts across various search engines, including Google and Bing.
  • Having a clear understanding of best practice account structure.
  • Managing daily spend through manual, automated and machine learning led bid optimisation, in-line with targets and monthly budgets.
  • Monitoring and analysing paid performance campaigns to deliver rich insight to clients and drive optimisation decisions.
  • Developing a rich understanding of consumer search behaviour for particular clients and verticals and conducting keyword research across the consumer journey.
  • Monitoring and analysing competitor activity through competitor monitoring technology and partner communication to provide rich insights and trends to clients.
  • Ad copy creation, development, testing, optimisation, automation and personalisation.
  • Improving quality score across paid search campaigns through keyword, copy and landing page relevance optimisation.
  • Using search and bid management tools to manage and optimise keywords, negatives, ads, bids, bid modifiers, audience lists etc.
  • Implementing tracking requirements across paid performance campaigns.
  • Supporting in the development of strategy, forecasting and testing plans for clients.
Desired experience:
  • Proficiency in MS PowerPoint, Word, and Excel.
  • Experience on Google Shopping campaigns
  • Previous experience in paid search or affiliate marketing.
  • Knowledge of industry tools and technologies.
  • Interest in and understanding of digital media.
  • Good numeracy skills with strong knowledge/ experience of MS Excel.
  • Excellent time-management skills and the ability to prioritise work load.
  • Ability to work under pressure.
  • Fastidious attention to detail
  • A strong written and verbal communicator with gravitas and confidence.
  • Excellent people skills and partnership management abilities.
  • A high energy, positive, can-do person who is always looking for ways to improve what we do.
  • Someone who can make things happen and likes to be accountable.
  • A hunger to learn.
 



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