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Senior Programmatic Trader - £40,000

Job Title: Senior Programmatic Trader - £40,000
Contract Type: Permanent
Location: London
Industry:
Salary: £35000 - £40000 per annum
Start Date: 2018-12-18
Reference: STCP4
Contact Name: Andy Phillips
Contact Email: digitalops@creativepersonnel.co.uk
Job Published: October 24, 2017 14:45

Job Description

Senior Programmatic Trader
London
£35,000-40,000

This is an exciting role to join a top independent agency with a fantastic culture who are seeking an experienced programmatic trader to be responsible for the delivery of programmatic campaigns for a range of clients. You need to have an entrepreneurial mindset that allows you to increase the role of programmatic in our clients’ media plans. Everything you do will sit in the broader context of the clients’ other media activity so you need to be able to demonstrate the value and incremental benefit of programmatic.

Responsibilities:
• Day-to-day programmatic trading operations
• Ongoing maintenance and optimisation of campaigns, able to own the process end-to-end
• Delivering growth and efficiencies in use of programmatic to ensure that it performs well for clients whilst allowing us to grow our overall use of programmatic as a channel
• Set up programmatic campaigns for launch (creative trafficking, testing, tag management, ad server campaign setup, etc.)
• Troubleshoot tracking pixels on client side and vendor platforms
• Generate weekly performance reports and summaries for client review
• Work with Digital and Strategy teams to understand goals, address client needs, and communicate results and insights

Experience:
• Ideally 2+ years’ experience in programmatic roles within agency environment
• Good understanding of Display/ Programmatic advertising and the wider digital marketing landscape
• Experience of media trading (especially buying) across Programmatic focused media channels
• Understanding of AdServing technologies and campaign tracking systems (such as Doubleclick, Google Tag Manager, Flashtalking etc)
• Experience with DSPs (DBM, AAP, Appnexus)
• Knowledge of the main DSPs and data providers
• Experience of audience management & segmentation via DMP
• Commercially minded with the ability to demonstrate consistent campaign success
• Able to clearly present ideas to the wider media and data teams
• Excellent written and spoken English

Desirable:
• Prior experience of optimising digital media in non-programmatic digital channels
• Experience on the publisher side of the programmatic ecosystem
• Experience with publisher-focused DMPs such as Krux/Lotame

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