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Marketing analyst

Sector:
Type Permanent
Location:
Salary: £30000 - £38000 per annum
Contact: Alex Endacott
Contact Number: 0207 929 2999

Job Description

Platform Split: 60% Google Analytics - 20% CRO -20% GTM

The Role

You will sit in our insight team and report into our Head of Analytics. This role is the most senior web analytics expertise in the whole agency as the rest of our insight team focus on business modelling. Therefore, we need a self-starter who will keep themselves up to speed with the latest platform functionality and wider market trends.

The remit of this position is across 3 key areas; Google Analytics, Google Tag Manager & CRO. You will be working very closely with 3 different teams:
  • The Digital team to provide support on GA and GTM oversee technical implementation and wider queries to ensure campaigns are effectively set up to deliver against objectives.
  • Business Management team to provide insight and analysis to support media strategies.
  • Clients to provide audience and channel analysis frequently delivered as bespoke Datastudio dashboards for maximum data visualisation.
There will be lots of opportunity to sell additional services to existing clients and get involved in new business RFPs and pitches. You will work closely with client teams to identify opportunities and tailor proposals for clients, essentially you will be a team player and contribute to the wider agency’s development.

We require someone who has the passion, drive and tenacity to make a difference.

Experience
  • 2+ years’ relevant experience (ideally in an independent media agency)
 

The Must Haves

  • Advanced Google Analytics understanding & qualifications
  • Advanced GTM understanding
  • Experience with market leading CRO tools
  • Experience producing and presenting audits and proposals for all 3 key areas
  • Google Datastudio
 

Other Sought Experience

  • MP knowledge
  • Advanced excel
  • Digital media understanding
  • Strong written & verbal communicator
  • Proactive self-starter
 

 

 
Core Responsibilities & Deliverables

 

% of Time

 


Analytics Management:
 
  • Manage and lead analytics projects across digital campaigns
  • Work closely with BM, Digital & Planning to provide analysis and insights across campaigns including recommendations
  • Undertake audits of clients (& potential clients for new biz) campaigns producing decks or word documents outlining areas for improvement
  • Attend client meetings to present audit findings and outline the business benefits of better implementation
  • Help and lead with data visualization techniques including identifying, integrating and managing dashboard opportunities
  • Show commercial thinking by productizing your services creating packages to sell to clients to hit your income targets
 

45%

 


Internal & External Comms:

  • Team Interaction - Develop relationships with the Digital team and key client account owners within the Business Management team, ensuring that they both understand what you do and how to work with you.
  • Teach - Run training sessions for the Digital and BM teams on the basics of GA and the key things they need to know to be able to pull and analyse basic reports
  • Case Studies & Creds – Create short decks that outline our proposition in the 3 key areas integrated with case studies that are updated as we complete more work.
  • Attend industry events and advanced training to keep up to date with the latest in market functionality.
 

25%

 


Technical Management:

  • Assist and lead with tag integration across GMP and GTM especially for more complex trigger creation and tag firing troubleshooting
  • Standardise the agency approach to UTM parameters, GMP placement naming conventions & GTM tags/triggers
  • Launch a CRO proposition to provide simple AB & MVT testing for our clients. This will include:
    • Auditing the market to determine tech partner
    • Undertake advanced level training with the partner
    • Create creds and a proposition to take to clients
    • Build client testing roadmaps and implement & report on tests to clients
 


 

 


30%

 




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