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Senior web analytics and data consultant

Job Title: Senior web analytics and data consultant
Contract Type: Permanent
Location: London
Industry:
Salary: £40000 - £45000 per annum
Start Date: 2018-05-14
Reference: AE/0100123
Contact Name: Alex Endacott
Contact Email: aendacott@creativepersonnel.co.uk
Job Published: May 14, 2018 17:02

Job Description

Senior technical analytics and data consultant

A Multi-award winning, highly creative and top 20 media agency is looking for a senior technical analytics and data consultant to deliver key data services to both existing and new clients. As an expert within the team on both web and mobile tracking and tagging technologies you will apply a creative lens to all their problems by translating data into valuable insight. While primarily a hands-on technical role you will communicate with clients across various avenues of technical, marketing or management in order to help grow the business.

KEY RESPONSIBILITIES:
  • Conducting health checks and audits of Google and Adobe analytics products on client sites
  • Diagnosis of wider tagging and tracking problems on client websites preventing accurate media and/or sales reporting
  • Implementation and configuration of Google Analytics as a paid service
  • Provision of consulting to clients around better, more advanced implementations of GA to support their business goals
  • Design and specification of more advanced implementations of GA to support analytics frameworks
  • Diagnosis of analytics reporting errors on client sites
  • Liaising with client technical teams to provide detailed technical guidance on fixes and implementations
  • Senior advisory and mentoring role within the newly created data & analytics team
EXPERIENCE/SKILL SET REQUIRED:
  • A degree in Mathematics, Statistics, Economics, Sciences or numerically proficient subject – highly desirable but not essential as long as you have demonstrable equivalent skills
  • Ideally 5+ years’ experience in data-focused roles within agency (or client side of a client/agency relationship)
  • Proven experience in planning and executing Google Analytics installations
  • Strategic thinker with strong understanding of the relationships between digital media, adtech, analytics and data
  • Good understanding of current trends and requirements in analytics such as cross-channel attribution, CDIM, single customer view, and DMP integration.
  • Excellent communication skills internally and client-facing
 

Required tool skills:
  • Google Analytics to a high standard (GAiQ)
  • Google Tag Manager
  • Excel to a good level of proficiency
 

Highly desirable additional experience:
  • Adobe analytics
  • Tealium tag management
  • Other products in Adobe marketing cloud (esp. Test & Target)
  • Optmizely or other CRO tools
  • Tableau or other data visualisation tools
  • Other Google data products – Optimize, BigQuery, Data Studio
 

 

 

 

 

 

 

 

 

 

 

 

 



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