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SEO Account Manager - £40k - London - FMCG

Job Title: SEO Account Manager - £40k - London - FMCG
Contract Type: Permanent
Location: London
Industry:
Salary: £35000 - £40000 per annum
Start Date: 2017-02-27
Reference: TD48296
Contact Name: Tim Dent
Contact Email: digitalmarketingjobs@creativepersonnel.co.uk
Job Published: February 01, 2017 12:28

Job Description

Are you interested in working in what of the biggest agencies in the world with a fantastic set of offices in the heart of London, the account of which you would be working on is a market leader in FMCG.

The Role Objective


Work with and support the SEO Account Director in order to understand the clients' business objectives and translate them into best-in-class, bespoke SEO and content strategies that drive business value and help hit forecasted KPIs.

Responsibilities

The SEO & Content Marketing Account Manager will be responsible for the day to day management of the accounts. Responsibilities include:
  • Client Servicing – Visible as the point of contact for all clients and ensure they are happy with work delivered
  • Team Support – Manage and support a team of one SEO Executive as well as supporting the Account Director.
  • Team Development – Looking after the training and development of your team including setting objectives and monitoring performance
  • Team Collaboration – Working closely with the other subteams to ensure consistency across the wider team and constantly pushing the boundaries
  • Paid  Activation  -  Work  with the Paid  Media  teams  to  look  at opportunities for promoting content through paid channels
  • Comm’s Integration - Work with the Media Planning teams to ensure the role of content is included in the planning process
  • Influencer Engagement Support – Support digital PR and influencer engagement projects
  • Benchmarking and Measurement – Ensure performance is benchmarked and measured against an agreed set of KPIs
  • Awards & New Business – Exploring opportunities to grow business with existing clients, as well as involvement with new business pitching and submitting entries for awards.
As an integrated Agency, their long-term objective is to ensure that each media channel complements each other and the relative impacts are measured and understood both by clients and the wider agency community.

Essential Skills
  • Building strong, enduring relationships with clients
  • Strong commercial awareness
  • Technical SEO skillset
  • Strong analytical mind-set with experience in Google and Adobe Analytics
  • Confident to lead client meetings at all levels
  • Excellent verbal and written communication skills
  • Accurate financial forecasting and project invoicing
  • Project management skills
  • Web content management / CMS experience
  • Scoping and documentation of client requirements
  • Rounded knowledge of all digital disciplines
Desirable Skills / Experience
  • Previous agency experience
  • Experience pitching for new business
  • Relevant marketing experience
  • Conversion Rate Optimisation
  • General understanding of HTML and CSS
  • Previous experience with influencers, digital PR and/or bloggers