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SEO Lead - Client side

Job Title: SEO Lead - Client side
Contract Type: Permanent
Location: London
Industry:
Salary: £55000 - £65000 per annum
Start Date: 2017-08-21
Reference: TD84729473
Contact Name: Tim Dent
Contact Email: digitalperformance@creativepersonnel.co.uk
Job Published: July 31, 2017 15:53

Job Description

The Off-page Search Lead will work closely with the Off-page team, On-page and the technical SEO team, Growth Manager, Social, external agencies, local Marketing teams, as well as various in-house teams such as content, PR, Video and other online advertising.

JOB PURPOSE

The Off-page Search Manager will be implementing the Off-page SEO strategy for a global integrated acquisition strategy taking a website from development to growth phase.

The Candidate will be responsible for planning and executing the global Off-page strategy in the best possible way, liaising with key stakeholders.
  • Developing outreach and content campaigns
  • Influencer Marketing – Develop and maintain the influencer database and continue toward its growth via various prospecting methods
  • Managing a SEO budget
  • Ongoing management of influencers including bloggers and agencies. Providing them with detailed briefs and sufficient information to minimize communication errors and to keep within budget
  • Ensuring integration with the wider marketing team and company to insure optimisation for wider marketing messages (International social – Video, PR, Analysts)
  • Brand protection and reputation management
The Off-page Search Manager will support the healthy growth of the websites; attain higher SERP visibility and increased traffic and conversions.

JOB RESPONSIBILITIES
  • Maintain and increase the online presence of the European websites by utilising modern organic search and online marketing techniques
  • Utilise analytical tools and methods to identify new SEO opportunities
  • Coordinate content-based outreach campaigns to attract external links from high-value domains and diversify the backlink profile
  • Research new SEO industry developments, tactics and strategies
  • Attend seminars and industry conferences to stay abreast of new developments, trends and platforms in technology, digital marketing and the SEO industry in particular
  • Manage the SEO budget
  • Manage external supplier relationships and internal cross-departmental partnerships
EXPERIENCE
  • Proven track record in an international SEO role
  • Able to create, justify, communicate and implement organic search strategies to the SEO team
  • Excellent analytical skills
  • Experience of competitor analysis and risk management
  • Proven track record of developing successful ethical outreach campaigns that result in the acquisition of high-quality inbound links
  • Knowledge of on- and off page ranking factors and optimisation techniques
  • Confidence working within cross-functional, international teams
  • Digital content management (CMS) experience, understanding of HTML
  • Experience using 3rd party tools such as Google Search Console, Searchmetrics, Moz, MajesticSEO, etc.
  • Passion for Digital Marketing and Search