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SEO Manager - off page specialist

Job Title: SEO Manager - off page specialist
Contract Type: Permanent
Location: London
Industry:
Salary: £30000 - £35000 per annum
Start Date: 2017-11-20
Reference: TD2850193
Contact Name: Tim Dent
Contact Email: digitalperformance@creativepersonnel.co.uk
Job Published: October 23, 2017 14:32

Job Description

The OFF-Page Search Manager will be influencing and executing the off-page SEO strategy for a global integrated acquisition strategy taking a website from development to growth phase.

The candidate will be responsible for analysing current international SEO requirements and implementing first class off page strategies as part of the global Off-page strategy in the best possible way, identifying growth areas and assigning budget accordingly.
  • Influencer Marketing - Develop and maintain the influencer database and continue toward its growth via various prospecting methods.
  • Developing Outreach and content campaigns
  • Ongoing management of influencers including bloggers and agencies. Providing them with detailed briefs and sufficient information to minimize communication errors and to keep within budget.
  • Brand protection and reputation management
The OFF-page Search Manager will support the healthy growth of the websites, attain higher SERP visibility and increased traffic and conversions.

JOB RESPONSIBILITIES
  • Manage, maintain and increase the online presence of the websites by utilising modern organic search and online marketing techniques.
  • Utilise analytical tools and methods to identify new SEO opportunities.
  • Conduct content-based outreach campaigns to attract external links from high-value domains and diversify the global sites backlink profile.
  • Research new SEO industry developments, tactics and strategies.
  • Attend seminars and industry conferences to stay abreast of new developments, trends and platforms in technology, digital marketing and the SEO industry in particular.
  • Manage the Global SEO budget.
  • Manage external supplier relationships and internal cross-departmental partnerships
EXPERIENCE

Essential
  • Proven track record in an international SEO role
  • Implement organic search strategies
  • Excellent analytical skills
  • Knowledge of Google, Bing and Baidu algorithm
  • Experience of competitor analysis and risk management
  • Proven track record of developing successful ethical outreach campaigns that result in the acquisition of high-quality inbound links.
  • Knowledge of on- and off page ranking factors and optimisation techniques
  • Confidence working within cross-functional, international teams
  • Digital content management (CMS) experience, understanding of HTML
  • Experience using 3rd party tools such as Google Search Console, Searchmetrics, Moz, MajesticSEO etc.
  • Passion for Digital Marketing and Search