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SEO Manager (Outreach)

Job Title: SEO Manager (Outreach)
Contract Type: Permanent
Location: London
Industry:
Salary: £32000 - £38000 per annum
Start Date: 2017-11-20
Reference: TD372837232
Contact Name: Tim Dent
Contact Email: digitalperformance@creativepersonnel.co.uk
Job Published: December 19, 2017 19:03

Job Description

SPECIAL RELATIONSHIPS

The Off-page Search Manager will work closely with the On-page and the technical team, social, external agencies, local Marketing teams in the offices as well as various in-house teams such as content, PR, Video and other online advertising for the websites.

JOB PURPOSE

The OFF-Page Search Manager will be influencing and executing the off-page SEO strategy for a global integrated acquisition strategy taking a website from development to growth phase.

The candidate will be responsible for analysing current international SEO requirements and implementing first class off page strategies as part of the global Off-page strategy in the best possible way, identifying growth areas and assigning budget accordingly.
  • Influencer Marketing - Develop and maintain the influencer database and continue toward its growth via various prospecting methods.
  • Developing Outreach and content campaigns
  • Distributing and managing a global SEO budget
  • Ongoing management of influencers including bloggers and agencies. Providing them with detailed briefs and sufficient information to minimize communication errors and to keep within budget.
  • Ensuring integration with the wider marketing team and company to insure optimization for wider marketing messages (International SOCIAL - Video, PR, Analysts)
  • Brand protection and reputation management
JOB RESPONSIBILITIES
  • Manage, maintain and increase the online presence of the websites by utilising modern organic search and online marketing techniques.
  • Utilise analytical tools and methods to identify new SEO opportunities.
  • Conduct content-based outreach campaigns to attract external links from high-value domains and diversify the global sites backlink profile.
  • Research new SEO industry developments, tactics and strategies.
  • Attend seminars and industry conferences to stay abreast of new developments, trends and platforms in technology, digital marketing and the SEO industry in particular.
  • Manage external supplier relationships and internal cross-departmental partnerships
EXPERIENCE

Essential
  • Proven track record in an international SEO role
  • Implement organic search strategies
  • Excellent analytical skills
  • Knowledge of Google, Bing and Baidu algorithm
  • Experience of competitor analysis and risk management
  • Proven track record of developing successful ethical outreach campaigns that result in the acquisition of high-quality inbound links.
  • Knowledge of on- and off page ranking factors and optimisation techniques
  • Confidence working within cross-functional, international teams
  • Digital content management (CMS) experience, understanding of HTML
  • Experience using 3rd party tools such as Google Search Console, Searchmetrics, Moz, MajesticSEO etc.
  • Passion for Digital Marketing and Search
INTERPERSONAL SKILLS
  • Self-starting individual
  • Ambitious and enthusiastic team player
  • Highly articulate / excellent communication skills
  • Happy to share ideas and offer suggestions
  • Outgoing personality