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SEO Senior Copywriter - Finance

Job Title: SEO Senior Copywriter - Finance
Contract Type: Permanent
Location: London
Industry:
Salary: £40000 - £45000 per annum
Start Date: 2018-04-16
Reference: TD379387293
Contact Name: Tim Dent
Contact Email: digitalperformance@creativepersonnel.co.uk
Job Published: March 05, 2018 16:38

Job Description

To lead the SEO copy team, playing a pivotal role in the planning, development and delivery of exceptional SEO content.

Responsibilities:
  • To manage and lead a team of SEO copywriters, ensuring that SEO targets are met with excellent content across all media and channels
  • To write engaging articles and pages, outreach campaign content, YouTube video scripts and more – as well as optimise existing web content
  • To own major cross-disciplinary SEO content projects from start to finish – generating ideas, developing content strategies, fleshing out briefs, driving delivery, sharing progress, overcoming obstacles, celebrating successes
  • To be the first port of call for general SEO content queries and requests, owning the day-to-day management of the SEO copy team by allocating and monitoring work so that it is delivered to brief and on time
  • To oversee the accuracy, tone and quality of SEO copy – providing creative direction, decision-making and sign-off as required
  • To motivate team members to perform at an outstanding level, imparting knowledge of SEO strategy and encouraging strong performance that matches the values and business priorities
  • To work with the Head of Copy to identify and implement ways of improving SEO copy and the performance of the team – helping to foster a business-focused culture of excellence and creativity
  • To work with stakeholders, making sure that all content meets the needs of the websites, compliance and SEO teams
  • To work with the Senior SEO Designer, to ensure that new pages and graphics are eye-catching and easy to understand
  • To continually develop knowledge and understanding of the principles of excellent SEO copywriting – and indeed copywriting in general – as well as products and services
Person Specification:
  • A proven Senior SEO Copywriter, as comfortable thinking about the big picture as they are checking every tiny detail
  • A versatile creative thinker, full of ideas as well as the hunger to see them through
  • A strong communicator, capable of making complex propositions easy-to-understand
  • Friendly and a keen collaborator, committed to building successful working relationships with a range of colleagues and stakeholders
  • An organised professional, able to manage pressures arising from conflicting deadlines and priorities
  • A flexible approach to getting the job done, without being afraid of pushing back when needed
  • An enthusiastic, delivery-conscious and resilient team leader, willing and able to help colleagues at all times
  • A self-starter who can work and make decisions with minimal direction from above
  • Well organised and efficient, with exceptional attention to detail
  • Capable of coming up with creative content ideas that achieve the SEO team’s goals, without compromising the tone or values
Essential experience:
  • A minimum of 3-5 years’ writing/editing within a commercial environment
  • A significant focus on SEO, with full understanding of SEO strategy & content
  • Line management
  • Experience of working on complex projects and in a digital environment