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SEO Specialist - French Speaking - Client-side

Job Title: SEO Specialist - French Speaking - Client-side
Contract Type: Permanent
Location: London
Industry:
Salary: £28000 - £40000 per annum
Start Date: 2018-06-11
Reference: TD29785755
Contact Name: Tim Dent
Contact Email: digitalperformance@creativepersonnel.co.uk
Job Published: May 04, 2018 13:47

Job Description

The SEO Specialist EMEA will be responsible for analysing current European on-page SEO requirements and leading the team to adapt a global SEO strategy to on-page strategies and activities in the best possible way, identifying growth areas with the Growth Manager and assigning resources accordingly. The candidate will work with the local offices to promote the EMEA websites, by identifying and closing content gaps and creating successful on-page campaigns, as well as consulting and advising on SEO best practice for new website projects.

JOB RESPONSIBILITIES
  • Work in partnership with global content team to develop creative solutions on how to best naturally distribute and target online audiences.
  • Forming a wider PPC & SEO strategy
  • Manage, maintain and increase the online presence of the brand's EMEA websites by utilising modern organic on-page search and online marketing techniques.
  • Manage the work flow of internal SEO copy writers and prioritise content.
  • Develop overall content strategies in line with SEO KPIs.
  • Help define EMEA content strategy with the Lead SEO copy-writer and copy team.
  • Support research and ideation around evergreen and in depth trend SEO content.
  • Work with external agencies to help plan on page content and region specific on page campaigns.
  • Utilise analytical tools and methods to identify new SEO opportunities.
  • Research new SEO industry developments, tactics and strategies.
  • Liaise with local Marketing teams to ensure SEO best practice is followed.
  • Co-ordinate some technical SEO tasks with the Technical SEO Team.
  • Attend seminars and industry conferences to stay abreast of new developments, trends and platforms in technology, digital marketing and the SEO industry in particular.
EXPERIENCE
  • Proven track record in an international SEO role
  • Able to create, justify, communicate and implement organic search strategies to the SEO team and senior management
  • Knowledge of Google, Bing and Baidu algorithm
  • Excellent analytical and technical skills
  • Experience of competitor analysis and risk management
  • Proven track record of developing successful ethical outreach campaigns that result in the acquisition of high-quality inbound links.
  • Knowledge of on- and off page ranking factors and optimisation techniques
  • Confidence working within cross-functional, international teams
  • Digital content management (CMS) experience, understanding of HTML
  • Experience using 3rd party tools such as Google Search Console, BrightEdge Searchmetrics, Moz, MajesticSEO etc.
  • Passion for Digital Marketing and Search
 



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