Social Media/Digital Marketing Exec - Digital Recruitment

Job Title: Social Media/Digital Marketing Exec - Digital Recruitment
Contract Type: Permanent
Location: London
Salary: £18000 - £23000 per annum
Start Date: 2017-04-18
Reference: tb/032
Contact Name: Tom Brady
Contact Email:
Job Published: April 18, 2017 11:18

Job Description

Social Media/Digital Marketing Consultant

You will be responsible for managing all online communication channels; creating and optimising (global) marketing campaigns and content across all websites, mobile, social media, search engines and e-mail. You will be ensuring that key marketing messages are communicated, excellent user experience is delivered, candidate and client behaviour is nurtured, and qualified leads are generated.

To drive and increase candidate/client engagement via digital marketing and social media strategies across 5 different websites.

Expert level experience of the following required:
-          Google Analytics
-          Organic SEO (using Hittail, and tagging via website cms)
-          Hootsuite
-          Newzapp (or other email marketing platform)
-          Mailchimp
-          Facebook
-          LinkedIn
-          Twitter
-          YouTube
-          Instagram
-          Creating Video animations using Videoscribe/GoAnimate/Moovly
-          Excel
-          Volcanic cms or other web cms

-          Bachelor degree educated or above
-          Extensive B2B/B2C digital/social/email marketing incl. strategy/planning/campaign management
-          Experience with marketing automation programmes and platforms
-          Passionate about analysing results and motivated by driving success in the form of revenue
-          Passion to innovate/consistently deliver best-in-class digital/social/email marketing experiences
-          Highly numerate/analytical approach with excellent analytics skills using Google Analytics
-          Adept at managing multiple concurrent projects and able to prioritise your workload accordingly
-          Strong understanding of CRM and data
-          Personable, collaborative, confident, articulate
-          Strong communication
-          Unwavering can-do and problem-solving attitude
-          Committed to excellence

-             Sales Funnel Marketing 
-          Client Lead Generator/Recruitment Audit / Facebook Campaign
-             Email Marketing
-          Creating bi-monthly mailers for – using NewZapp digital marketing platform
-          Investigating/implementing digital marketing platform to be used in other territories
-          Creating weekly mailers
-          Manage the design process of email creative and write compelling copy
-          Ensure that emails go out on time, to the correct audience with engaging content
-          Implement improvements to email strategy
-          Take ownership of the testing and optimisation of email activity
-          Compile reporting on key metrics and KPIs such as open, click and conversion rates
-          Liaise with the leadership team to update and manage the promotional calendar
-          Help build and shape sales across all territories including the UK, USA, Europe & India
-             Analytics & Reporting
-          Using Google Analytics to measure performance, and looking at ways to increase engagement
-          Using the analytics tools within our own website to measure the performance of the site
-          Using analytics to measure the performance of our email marketing
-             Blogging
-             Video/Vlog
-             Social Media (for all websites in portfolio)
-             Website Admin & CRM
-             Other responsibilities
-          Develop marketing material assets to be used for various campaigns
-          Work with management team in the planning and delivery of a Marketing Plan
-          Develop the sales material for each team which is to be in line with our website
-          Work at building credibility and online presence for key individuals
-          Standardise imagery/messaging/content across all social media