User Acquisition Executive

Job Title: User Acquisition Executive
Contract Type: Permanent
Location: Cheshire
Salary: £22000 - £24000 per annum
Start Date: 2017-08-16
Reference: UMANC
Contact Name: Andy Phillips
Contact Email:
Job Published: June 16, 2017 09:58

Job Description

User Acquisition Executive
Mobile Games

The Role

We are looking for a User Acquisition Executive to set up and deliver our online advertising campaigns, attracting high-quality users to our free-to-play mobile games. You will report into the Head of User Acquisition and work closely with the Analytics team, implementing advertising campaigns across media channels such as Facebook, Google and Instagram. Full training and support will be given to the successful candidate. This is an exciting opportunity to progress in the advertising and mobile gaming industry with one of the region’s fastest growing companies. 

  • Planning and setup of ad campaigns on a variety of media channels.
  • Ongoing monitoring and optimisation of ad performance KPIs based on creative/audience targeting/ad partner selection using ad buying and bid management software.
  • Developing new creative concepts and ad copy that will engage and acquire new players.
  • Working with external attribution providers to ensure all campaigns are successfully tracked.
  • Liaising closely with external ad suppliers to ensure campaign KPIs are being met.
  • Conduct data analysis and work with the Analytics team to determine value of acquisition efforts and optimisations.
  • Full reporting of results where necessary.
 Core Skills and Experience 
  • Demonstrable experience in a similar role using a Facebook ad buying platform and/or Google Adwords.
  • Educated to degree level preferably in a maths or science-based subject.
  • Numerically minded - advanced Excel skills and strong analytical skills.
  • Meticulous attention to detail.
  • Excellent organisational, communication and interpersonal skills.
  • Proactive work ethic.
  • Passionate about digital marketing.