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WEB ANALYTICS SPECIALIST

Job Title: WEB ANALYTICS SPECIALIST
Contract Type: Contract
Location: London
Industry:
Salary: £280 - £320 per day
Start Date: 2018-06-20
Reference: AE/02101/01A
Contact Name: Alex Endacott
Contact Email: aendacott@creativepersonnel.co.uk
Job Published: July 27, 2018 17:42

Job Description

WEB ANALYTICS SPECIALIST

Working with a universally recognised brand you will be joining their B2B online acquisitions team as part of their EMEA marketing organization you will play a key role in supporting their team by providing GA-based dashboards, personally leading the implementation and analysis of web tests as well as co-leading a global tracking infrastructure. As a Web Analytics Specialist  you will work within a cross-functional roll dealing with analytics and working closely with multiple stakeholders across marketing and media teams internally and with their partners.

 
Responsibilities:
  • Deliver best in class understanding of AdWords site visitors through ​GA-based dashboards which shape user understanding across the organization and drive key creative and web strategies 
  • Provide thought leadership in EMEA and globally for a ​web testing framework​, collaborating cross functionally with senior stakeholders 
  • Lead the technical implementation, analysis, reporting and scaling of ​web tests
  • Collaborate with the Global SMB Marketing team on co-creating global ​tracking infrastructure
  • Lead the projects improving AdWords user acquisition and retention through ​embedded promotions​ (acquiring new AdWords users from other Google websites)
  • Participate in quarterly and yearly ​business planning​ cycle
 

Required qualifications:
  • BA/BS degree
  • Experience in technology/online/media industry
  • Ability to work at speed with Google Analytics and SQL
  • Knowledge of Google AdWords and other online marketing platforms Track record of effectively delivering multiple projects at one time in a fast-moving environment, strong project management experience with an entrepreneurial mind set for overcoming obstacles
  • Comfortable analysing and presenting results and recommendations, with a keen eye for detail
 

This is a full-time, 1 year vendor contract. The role is based in central London and some travel abroad may be necessary.  


 

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