Specialist interactive and immersive technology recruitment agency Creative Personnel has unveiled its rebrand and new website. In a reflection of the business’ growth over the past decade, this fresh new look is representative of the company’s evolution as a dedicated recruitment partner to the interactive, digital & immersive technology sectors.
Creative Personnel’s Managing Director, Mina Machacek, said: “We’re excited to launch our new brand. While the logo and colours of the business may be new, the specialist service we’re offering certainly isn’t. We’re excited to use this fresh start to build on the relationships we’ve created with some of the industry’s top players and to source the highest level of talent into this industry.”
With know-how, creativity, and proven results, Creative Personnel is committed to finding the perfect fit for each and every one of our impressive portfolio of clients and candidates.
The rebrand of Creative Personnel forms part of a larger rebrand project involving parent company McGinley Group becoming The MCG Group. The new name incorporates the Group’s services that ultimately are all about Making Clients Great, Making Candidates Great and Making Careers Great. The MCG Group is a forward-thinking group of companies providing people focused services across 5 specialist sectors.
The rebrand allows the business to simplify its offering, and streamline into five specialist sectors under the following company names:
• Aviation & Aerospace with MCG International • Primary & Secondary Healthcare with MCG Healthcare • Construction recruitment & logistics with MCG Construction, plus acquired business First Choice • Education sector with Simply Education • Interactive, digital & immersive technology sectors with Creative Personnel
