Shaping the future, one creative talent at a time

Autumn Budget UK 2024: Impact on the VFX industry

​The 2024 Autumn Budget has brought significant news for the UK visual effects (VFX) and creative industries, with Chancellor Rachel Reeves confirming a substantial uplift in tax relief aimed at bolstering film and high-end television production. This announcement is particularly noteworthy to Creative Personnel and our clients and candidates, as the budget highlights a strategic focus on enhancing the creative industries.Key highlights of the budget on the VFX industry: Increased VFX tax relief: the budget introduces a 5% increase in tax relief for VFX costs associated with film and high-end TV productions, raising the net rate to 29.25%. This increase is expected to attract an additional £175 million annually in VFX spending, translating to over a 45% boost in investment and the creation of approximately 2,800 new jobs within the sector. The uplift will take effect from January 1, 2025, ahead of the previously anticipated date of April 1, 2025.Generative AI exclusion dropped: in a move welcomed by industry stakeholders, the government has reversed its earlier decision to exclude generative AI from the additional tax relief. This change comes after consultations with the sector and is expected to incentivise productions to invest significantly in the UK’s VFX capabilities.Investment in Crown Works Studios: the budget allocates £25 million towards the development of Crown Works Studios in Sunderland, a project expected to create around 8,000 jobs. This investment aligns with broader efforts to enhance regional creative hubs and stimulate local economies.Support for creative industries: the Labour government has identified creative industries as a key growth sector within its industrial strategy. Alongside the VFX tax relief, there is a commitment of £3 million aimed at expanding career opportunities for young people in creative fields.Industry reactionsThe response from industry leaders has been largely positive:Neil Hatton, CEO of UK Screen Alliance, expressed enthusiasm about the immediate availability of the VFX rebate, stating that it positions the UK as an attractive destination for international productions looking to place their VFX work. This strategic move is expected to generate considerable inward investment and bolster the UK’s reputation in visual effectsThe British Film Commission also welcomed these developments, noting that enhanced tax incentives will play a crucial role in maintaining the UK's competitive edge in global film production. The commission emphasised that these measures reflect confidence in the sector's potential for growth and innovation.Key takeawaysThe 2024 Autumn Budget brings tax relief and strategic investments poised to drive growth and job creation. By prioritising support for creative sectors and addressing previous concerns regarding generative AI, the Labour government demonstrates its commitment to fostering an environment conducive to innovation and investment. These initiatives are expected to have lasting positive impacts on both the economy and the creative landscape of the UK.If you need expert advice on how to take advantage of these initiatives to boost your career and business, get in touch with us

Recruitment is like professional matchmaking for Natalie Ross.

​Creative Personnel’s team is driven by a passion for connecting high-demand candidates with the roles that will take their careers to the next level. One consultant who embodies this mission is Natalie Ross. She recently joined our team and has already made a significant impact. Known for her exceptional ability to match candidates with their ideal jobs, Natalie’s unique approach to recruitment has made her a standout figure within the competitive UK creative and tech industries.Discover what sets exceptional candidates apart in our exclusive Q&A session.We sat down with Natalie to dive deeper into what drives her recruitment style, how her South African roots influence her approach and what qualities she values most in her candidates. This insightful Q&A sheds light on the heart and dedication she brings to her role.Q1. What do you enjoy most about connecting candidates with their dream jobs? “Allowing them to reach their dreams and fulfil their passion. The excitement of it is palpable. Meeting new people, understanding them as individuals and placing them where they are needed and valued is so fulfilling for everyone involved. I play the ideal matchmaker!”Q2: How do your South African roots influence your approach to recruitment? “Being exposed to diverse cultures within the South African borders has allowed me to embrace the unique melting pot that is the UK market. It’s given me a tailored ear to understand the mixed candidate pool that comes my way, filled with different nationalities and accents – all of which are welcomed with a smile.”Q3: What’s the most important quality you look for in candidates across the different industries you recruit for? “Passion. Full stop. The rest follows – experience, hunger and the willingness to learn and immerse themselves in a new opportunity. It allows them to communicate their genuineness to transform their careers.”Q4: What advice would you give to someone looking to make a career change within the creative industry? “Be authentic, be honest and be humble. Those are the 3 pillars to avail yourself of new opportunities. Finding the perfect fit in a career takes time, especially when change is involved. But you will have me to help you. I will be there every step of the way to encourage your perseverance and tenacity to make it big!”Q5: What can clients look forward to when engaging with you? “There will always be a friendly, happy and smiley face paired with authenticity and transparency. I am the reliable choice because their success is my success and we work as partners to strengthen their business by filling incredibly competitive roles with their ideal candidates.”Our key takeaways for hopeful Creative Personnel candidates With her strong belief in the importance of passion, Natalie emphasises that genuine enthusiasm and a willingness to learn are key traits employers seek. Her unique South African background allows her to navigate diverse talent pools effectively, enhancing her matchmaking capabilities within the creative industry. For candidates aspiring to make their mark, Natalie's advice to be authentic, honest and humble serves as a vital reminder to embrace their individuality and remain resilient through challenges.Work with Natalie Ross and Creative PersonnelIf you’re looking for a recruitment partner who truly goes the extra mile, Natalie Ross and the team at Creative Personnel are here to help. Whether you’re a candidate seeking your dream job or a company looking to secure top-tier talent, Natalie’s unique approach ensures success for everyone involved.Contact Natalie right here to take advantage of her matchmaking expertise.